VERMÚ OF THE MOMENT - ED. 1 

MARTINI & ROSSI

The grand daddy of Vermouth, Martini has been producing its vermouth for over 150 years, has its very own cocktail named after it and has been the best selling vermouth internationally for the past century.

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Shaken, not stirred. The immortal words of James Bond, and synonymous with the Martini Empire. Some vermouth purists might say it is too large a brand and too commercial, but you cannot take away that Martini has been key in making vermouth so well known around the world. Apart from if they've been doing it for 150 plus years, they're getting something right.

Founded in 1863 by Alessandro Martini, it was Luigi Rossi who elaborated their first vermouth, and since then the recipe has been a company secret. Although they have distilleries placed around the world, their particular mix of botanicals is still done in their Italian headquarters.

DID YOU KNOW?

In 1992, the Rossi family, now in its fifth generation with the company, agreed to sell Martini & Rossi to the Bacardi family. The purchase, reportedly at a price of $1.4 billion, placed the newly created Bacardi-Martini group in the top ten among the world's alcoholic beverages groups.